Search Engine Optimization is considered complex by many and overcomplicated to some.
SEO is somewhat made of different angles and fragments which make people confused if not discouraged. But as the previous articles have mentioned, SEO isn’t overcomplicated.
One must learn the how’s and what’s of SEO to fully understand its dimension and overall capability.
Several factors can affect your SEO rankings. In this world where wonder and surprises are nothing new, the list of factors that affects your ranking is never-ending.
Let us have a quick look at these ranking factors and why they are most relevant to the SEO world today.
The Four Pillars of SEO
There are four Primary Pillars of SEO that every SEO Expert must focus on with regards to the fundamentals of Search Engine Optimization.
Technical SEO – how competently your site can be crawled and indexed
Content – what you provide and relevant answers to an anticipator’s inquiries and needs
On-Site SEO – your website’s optimization as a whole and as an individual page
Off-Site SEO – authority building and your website’s trustworthiness on the internet
First Pillar: Technical SEO
Technical SEO may sound difficult and confusing at first but don’t feel bothered by this pillar.
For your webpages to be recognized and shown in the search engines, they must be able to find, crawl, and index your site first.
Technical SEO ensures that the search engines can fully explore and reach your site.
These search engines use spiders or bot to crawl the internet and acquire information and data about the webpages they come across with.
This Pillar’s main areas include:
Crawl – based on the search engine’s spider’s point of view, is your website reachable?
Index – the comprehensibility of which site should the search engine index and return
Mobile – is the site amenable to most mobile users?
Speed – how fast does your page(s) load?
Tech –the more you use search-engine friendly tech or CMS for your website, the more appealing it becomes
Hierarchy – it is important to have a well-structured website
Technical SEO may scare you at first, but do not let it overwhelm you.
Once you get things right and straight in the very beginning, then this pillar won’t hurt you. Try to break down its areas and components and everything will flow smoothly and easier to do and carry out.
Second Pillar: Content
Content has always been SEO’s cornerstone since its foundation. We might be familiar with this phrase, “content is king.”
This might be true because your content allows prospects to know what you do and who are you doing it for. The content provides meaning to your website.
Contents may be in a form of text, images, tables and graphs, videos, and any form of representation to show your anticipators what your website is all about. Without content, you cannot expect your website to reach a higher level of rank.
Contents convince customers and clients of your credibility to be able to market your products and services.
Quality – your content must possess a well-written and distinctive content to encourage your visitors and audiences.
Relevance – your site’s contents must match the search queries to be able to do well in the search results.
Newness – your site must provide new and recent content to attract the search engine
Apart from these factors, your content must be able to invoke strong interest to users to improve their experience.
Your site must be presentable visually, and it must have an easy flow to allow readers and users to find what they’re looking for easily.
Third Pillar: On-Site SEO
Your website must be optimized as a whole and as an individual site.
The better the hierarchy and structure of your website is, the easier for you to optimize it.
Now if your site’s structure is already well-built, start to focus on these areas: keyword research, the descriptive URLs, the page titles, meta description, good overall user experience, content optimization, strong calls to action (CTA)
When you optimize your site, think about your anticipators and your customers.
Always optimize with your customers on your mind.
Fourth Pillar: Off-Site SEO
Building authority mostly involves link building. Links are a crucial part of developing strong rankings. Apart from that, these links are one of the hardest parts to get right.
Links – these links are important because they pass ranking power from another website to your website.
Local Search – like Google Maps will help you build authority and through verifying your contact details and location and by earning trust from reviews and feedbacks.
Social Media – may not be as strong as the other two but social media profiles on Facebook, Twitter, and others that are linked to your website also provide value and trust.
Extend Your Journey with SEO
SEO doesn’t have to be complicated and overwhelming. What you need to do is understand and know more about its components and break it down into simpler forms.
Use good strategies and make a process and you won’t have to look at SEO with appalling eyes anymore.
These Four Pillars allow us to less complicate SEO.
Do your study, refine the strategies, and learn through your journey and know that there is always something you can do!