Keyword Research Fingering Technique: How To Discover Hidden Blog Post Ideas

Do you know?  As of this time of my writing, there are 1.58 billion  blogs worldwide based on my quick Google search.

Let’s say 10% of this number represents the number of bloggers all around the world. We can come up 1.58 million bloggers.

What does this mean to you as a blogger or content creator?  Strong competition is clearly visible if we are talking about finding a unique and fresh blog post ideas.

But if you try to look at it closely, the real competition is not finding unique content ideas but in using the same keyword research technique. Most of the bloggers around the world make use of Google Keyword Planner or any famous keyword research analysis tools. They think this is the best way to do so.

What they don’t know? These keyword research tools are just scraping almost the same data source like for instance, the Google Search database.

In this post, you will learn other good sources of content ideas apart from just using the normal Google Search.  You will learn to use free native Google Tools and untapped user-generated contents to discover fresh and unique content ideas.

For now, just forget about your favorite keyword research analysis tools.

Okay, let’s start!

Abundant Content Idea Source

Everyone is competing in commercial or buying keywords, am I right? If you are starting out or a small player, it’s like you are a small ant, punching to a big elephant.

You have no chance of winning against them unless you win the lotto and spend all your wins to your search engine marketing budget.

Don’t worry! There’s still a way for us small players to compete head to head with these big players.  But we have to do it in a different ground where there’s weak competition.  Is this amazing?

I called the idea “Alien Interest”. This is considered an abundant source for fresh content ideas.

The truth is every person in this planet has multiple interests.  A basketball player is not only interested in a basketball game but could also have an interest in exercise, fitness, nutrition, dating, charity, and many more.

You might be thinking. These other interests have also strong competition. I can’t disagree with you in this aspect.

But if you talk about “basketball player dating guide” or “basketball haircut”, do you think you have more chance to get attention from your basketball niche? Of course, it’s because everyone in this niche might busy talking about dribbling or shooting techniques. And you are there talking somewhat alien or strange to their hearing!

The technique here is to combine your direct niche interest with other indirect or vertical interest of your target audience.  It’s like when you were in a grade school, you combined head of the horse and human body. More likely, you will hold your eyes in the image below.

Remember The Reason You Are Blogging

Your website blog posts are not there to mainly serve as your landing pages, where you directly promote your product or services.  The main reason you are blogging is to build a good rapport and long-lasting relationship with your website visitors.

By giving them valuable and helpful contents, you give them the good impression that you are an expert or an authority in your niche. If you do this right, your site visitors will be naturally attracted to purchase from you without even selling them directly. Sounds great!

Basically, they will judge your expertise based on what valuable contents you’ve shared to them. So, you must make sure that your blog contents are unique and helpful to them. And not just a copycat from other famous bloggers elsewhere.

Don’t ever be tempted to sell directly from your blog posts or else they will run from you as fast as they can. No one likes to be sold. Give high value first then let that value established trust which eventually does the selling for you.

Now you are in the right mindset, it’s time to learn the free tools provided in front of us to help us come up fresh and unique content ideas that your site visitors will surely love.

The 2 Google Advanced Tools Overlooked By Most Bloggers

The best thing about Google, they are providing us with a bunch of free advanced tools for us to take advantage of.  Basically, Google wanted us to succeed as website owners because without us there’s no Google business.

We are the one who provided them with valuable data that they could best turn them into profits. Google is tracking our activities online. By the time, you do Google searches, using Gmail, and even your location.  In our Google searches alone, they continue making billions of dollars thru their Google Adwords platform. Basically, they are selling our search data to advertisers.

This is the good reason they don’t mind investing millions of dollars to constantly provide us necessary tools to hold us, patronizing Google free products and services,  in return we are giving them valuable data to constantly run their business. It’s a win-win situation!

Now for the benefit of us as well,  why not make use of these free powerful tools provided for us? Okay without disagreement, let’s start discovering these Google advanced tools below:

1. Google Suggest: An Awesome AutoComplete Feature

If you know the other way of using Google Suggest tool, you can definitely find unique topic ideas that your advanced keyword tools not giving you.

Yes, this involves manual maneuvering to extract the idea juices from actual search queries. But it’s worth the effort.  You might be aware of this tool but not able to use this fully to your advantage.  I’m here to show you the way without strings attached. So, please pay attention.

The first thing, you need to log in to your Google account like Gmail to make the Google Suggest tool works.

Now, let’s say you are in plumbing local business.  And you want to find relevant blog posts related to plumbing.

This is what you have to do. Just type  “plumbing”  directly to Google search box and then make use of Google Suggest to find out related searches by appending “a”, then “b” until “z”.

For example, as you type in “plumbing ” followed by the letter “a, you can see immediately drop-down of suggestions for you to pick.

If you don’t like the suggested list you can proceed to next letter like “plumbing b”.  Another list of suggestions is automatically appearing for you to add on your list.  And then just continue to the next letter of the alphabet to dig more.

Let’s say you hit letter z and still you have the urge to make a long list of blog ideas.  You can dig more from the suggested list.

For example, you use initially this search query “plumbing t” and you select “plumbing tips” from the suggested list generated.

You can discover more by just repeating the same research process.   I see this good blog idea “plumbing tips for drain cleaning” when I put in Google search “plumbing tips c”.

By just using this research technique alone, you can find hundreds or even thousands of great blog ideas that you could hardly find using any of your favorite keyword research tools.

Now let’s move on to the next Google Advanced tool to expand more your list.

2. Google Related Searches: The Bottom Goldmine

After hitting enter or Google search button with yourprovided search term, Google related searches will be laid out to you at the bottom of the search listings, same thing below:

As you may observe the related searches list is an informational type of keywords, good for blog postings. From the above sample, you may pick the following:

types of plumbing
plumbing basics
plumbing guide
plumbing tools

If you run out of related searches, you may dig more by using your chosen related search term as your next search query. For example, you choose “types of plumbing”, here you can get  the following another set of ideas as shown below:

TIP: You can combine the 2 Google Tools in whatever order you want.  You can start Google Suggest and then dig more using Google Related Searches to find new ideas or vice versa.

In the next part, you will discover other verbal languages of your target audience not captured by search engines.

Untapped User-Generated Contents

If you are too dependent on search engines’ data for topic ideas, you will surely end up looking hopeless at the ceiling because of growing competition.

Do you know about other private places?   Places where your target audience is hanging out most of the time. They spent more time than using search engines.

These other places are user-generated websites where most of the contents are not found by Google or any other search engine robots.   Access to website contents is exclusive only for human visitors.  And most of these sites are strongly protected by passwords.

1. Niche Forum Penetration

Niche or local forums are the best places to meet virtually like-minded people, where you can find their other languages not captured by search engines.  People are hanging out in these places to discuss common interests using their daily conversational languages to deeply understand each other personally.

Not like in search engines where people are using shortcuts like for example “langley plumbing”.  But in forums, they have to state it in long form to make sure everyone can understand. They may express it in this way  “I want plumbing service in Langley within my budget $200-$500”.

In this manner, it’s crystal clear that we could better understand their real needs.  Also, we can gauge the real demand by looking at the number of people engaging such topic thread discussion as shown below:

Basically, you can make use of the most replied or engaged topic as your blog post title. Because it’s proven already that it attracts attention and high engagement. You just rephrase it to avoid duplicate title which you know not acceptable by the search engine.

Also, the best thing about this method is you can interact with them to understand more of their expressed needs, simply by engaging in the real discussions. Be sure only not to get tempted by directly promoting your products or services. Because it’s not the best place to do so or else you have the great chance to be kicked off or banned by the moderator. Everyone involved in forums is allergic to direct advertising.  Instead, give them value or helpful information that they will appreciate. It’s a good place to establish your authority.

Normally if they like you, they will intentionally look at your forum profile where you have put your contact information there and more likely they will freely contact you to ask for your business services. Hence, you already built trust with them so you don’t need to do hard selling anymore.  Selling part will come naturally and effortlessly.

2. Q AND A Sites : Givers and Takers

Question and Answer type of sites like Quora and Yahoo Answers is another good source of blog topics. People here are helping each other. It’s a Give and Take setup. You can ask any questions and you can expect good answers from the community members and vice versa.

Questions found on these sites expressed pressing problems or needs,  hungry waiting for immediate solutions provided by other members. Actually, this is a good source of referral traffic to your product or service page that you think could best answer or solve someone’s problems.

Also, community’s answers will lead you to construct great body contents. You can get the collective intelligent answers of the community, especially by known experts.

Experts are noticeable by their membership badge. In Quora,  the more followers the member has the more trusted such member.

But in some Q and A sites, they have different membership titles to distinguish expertise or reputation level of each member.

In other words, even if you have zero knowledge of a certain topic, you can still come up high-quality content from the brains of experts who are freely giving their solutions in the community.

3. Youtube GoldMine

Most of your competitors are using Google Keyword Planner and even paid keyword research tools available in the market.  As I said above these tools are just basically scraping search terms from the same source, the search engine database.

This is the main reason competition with regards to content uniqueness is too fierce. It’s getting difficult every day to come up an original content idea because we are concentrated using the same source.

But if you turn your head to another angle, you can find another good source of ideas from Youtube videos. Here, it’s easy for you to find great topic ideas by simply just looking on top videos with thousands or even millions of views.

Also, by looking at a video search result titles, you can get inspiration of the type of titles to craft that would definitely attract attention.

And for your body content, you can get a great idea by watching those top videos and learn how the video contents are structured and presented well that invited an incredible number of views.

The best part if you are given rights by the video owner to transcribe such videos, you can shortcut your content development in this manner.

Spying Competitors Top Contents

This is somewhat an advanced method of getting brilliant ideas that are proven working with your direct competitors.  You may use Ahrefs Semrush, Open Site Explorer or any tools alike to find those most popular posts of your top competitors that received the most number of backlinks.

Some of the tools have sections like top pages where you can find the list of most popular pages. In Semrush, you can select the backlink section and then indexed pages where you can find the sorted page contents based on the number of backlinks. See below for a sample:

This can give you another good inspiration of what type of topics to write about. I’m not encouraging you to copy the exact content or even spin it because if you do you get penalized by Google.

This will serve only as the basis to spark your creativity of what you’ve found working best from your competitors.

And now, you have learned completely the Keyword Research Fingering Technique. For you not to forget, it’s now the right time for you to apply this immediately by yourself.  Start finding fresh blog content ideas using the helpful tips you’ve learned from this blog post.

But before you do that, can I ask a favor to leave a comment below? Let me know your feedback.

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