Search engine optimization (SEO) and Social media, two of the most distinguished features of digital marketing. But in reality, do they certainly differ?
How Connected are they?
Until now, it is still a huge topic highly debated on forums and discussions on whether social media has an impact on SEO. You have probably heard a lot of debates and questions asking if social media have an impact on search engine rankings.
Way back 2014, the former head of Google, Matt Cutts released a video that explained why Google and social media cannot rely on each other and how social signals from Facebook, and Twitter do not affect social rankings. A lot of marketers halted their operation as Google itself publicly denied the connection of search rankings and social media.
But before discussing further, let us define these two terms so we will have a better view of what they are:
- SEO – is the process of getting high organic traffic to any site. This process includes an active attempt to increase the quality and quantity of website traffic by improving its visibility in the search engine ranking through unpaid methods.
- Social Media – are websites and applications that enable people and users to create and share content or to take part in social gatherings and networking.
Now, let’s head back to the main question. Does social media affect and impact SEO? The truth is, social media takes part in helping businesses and companies place their contents in the front of a large audience, which in the end leads to things that can benefit SEO. Local SEO services use social media as one of their primary tools in increasing a website’s name and brand.
Apart from that, having a better understanding of SEO and social media marketing helps when it comes to performing better on both reliable channels. Users and researchers seeking help on social media will let you create more targeted content as well as SEO researches will guide you well on what your audience wants to read. In the end, social efforts may not have a massive effect on the search engine’s algorithm, but they surely help each other.
How Social Media Impacts SEO?
Social media may directly impact several factors that can affect a website’s search engine rankings. One of the major factors is driving traffic to a website. Let us discuss each factor briefly.
Drive Traffic – traffic is a major ranking factor. You may not be aware but social media affects your site by providing more visibility to your content and site. Your social media profiles aren’t just constricted to plain social media. When your audience shares your content within their networks, they are helping you boost your rankings.
Upgrade your Content Reach – you may not know but social media is a great channel to use if you want your content to reach as many audiences as possible. With search engines, people will search for relevant keywords before reaching out to your content, while in social media, your content is automatically presented in front of a large crowd of audiences without even realizing that they needed the content you presented. The better your contents are, the higher the chance that you could get high-quality traffic to your website.
Drive views and engagement – though you may not know it, social media is an effective platform in driving your audiences’ attention. Though the incoming links from your social media may not be as strong as the links from high-authority and quality sites, it mostly affects the bounce rates and if your content provides useful information, people will most likely stick around and read more that could turn out to be valuable to the search engine.
Increased Brand Awareness – social media can indeed help SEO by increasing brand awareness. Increasing your brand name and reputation on social media platforms through consistently publishing high-quality content which eventually hugely benefits SEO.
How do SEO and Social Media Work Together?
Social media and search engines may not be the same and they may have a lot of differences in their algorithms and their processes, however, these two can go together hand in hand. What you need is a solid strategy and blend them to maximize these two biggest features in the most advantageous ways.