What is Geotagging?
Geo Tagging – a buzzword you probably have heard a lot but is unfamiliar and knows a little about it.
Geotagging is a method of adding geographical information that often consists of coordinates such as latitude and longitude. Geotagging is most used for images and photographs that describe and identifies the location where the photograph was taken. This often helps people acquire wholesome information because sometimes it includes the name of the street, postal code, and telephone codes in the data. Geotagging certain location services are advantageous because of the variety of features it offers.
The Pros and Cons of Geotagging
There are several reasons why geotagging your images or photos is beneficial. One of them is that geotagging helps you organize each image you have taken. When you look back to old photographs and images, you no longer must scroll and search laboriously because the images you have taken are organized and arranged according to their locations.
Another most valuable benefit of geotagging is it helps your brain remember things and events that might have been forgotten for a long time. It gives you a sense of value knowing that you’re aware where you were standing when you took a certain photo and the fulfillment it provides.
Back in the old days, when photographers take images on a particular place or location, they have to take notes and write information about the location where they took several photos. But today, we no longer must take out pen and paper to list down the exact address where the picture was taken. Because geotagging is often easy and is an automatic procedure, most smartphones automatically embed locations by default. Geotagging somehow helps us connect to other users by sharing locations thus encourage other users to share in the future.
However, there are several drawbacks when it comes to geotagging photos. Providing location constantly can attract unwanted and illegal users and location provided to the public can somehow give those users the capability to invade their privacy and may leak important information about the user or uploader.
Avoid providing established patterns that can potentially put yourself at risk from hackers and unwanted users. It is much better to avoid geotagging on a regular basis, so they won’t have the chance to track your movements and be aware of what information you place on each geotagged photo that you would rather keep hidden.
The Relationship of Geotagging to SEO
Some may not know, but geotagging plays a crucial part in ranking in local search engine results to some businesses. If you provide services or offer products in a certain area, you won’t mind looking for customers from other places and regions. People from other locations will not find your business relevant to them because you are serving a specific place far from them. Your only concern is to find people from your locality and those who are looking for your products and services.
One major aim of every local business is to grow its brand and to be able to do that, there is a need to show up in local results on web searches. With geotagging, it’s like you are advertising your business and letting your audience know that “I am here if you need my services.”
Geotagging allows you to put all necessary information in one using an image that will help you increase your results, but how? There are lots of benefits that geotagging bestows upon local SEO services. The location linked to a certain photo raises the search engine’s confidence result it provides. This assures the search engine that your business is indeed located in a physical location.
According to an analysis, websites that own images rank better and higher in search engines. Having a geotagged image really does something for your local business. Now if you are not geotagging photos as a part of your local SEO approach, you might be missing out on something big. Though texts provide more comprehensive information, most people find it more appealing when photographs are shown, and it draws your customers’ attention which eventually leads to a maximized potential strategy.
By Geotagging images and uploading them into your website, you are giving Google a visible sign that your uploaded image is relevant to a local search query. And can potentially increase your appearance on web searches which is good for both of you and your customers! Not only that but by ensuring that your images include accurate geographical coordinates, you have a greater chance to show your image on top of an image search for local business terms.