A lot of people might still not be aware of what Google My Business is and how it functions. Google My Business (GMB) is an easy and free listing service provided by Google that helps make your business more recognizable and discoverable both online and in the real world.
Have you ever wanted to have complete control over the Google service you are using? Google My Business is a great way to build your online presence. Google My Business (GMB) is Google’s local listing platform that resembles Yellow Pages. People looking for a specific place usually turn to this free and reliable listing when they need recommendations.
GMB listings show up when someone looks for relevant keywords relating to local businesses. Such listings are bind to Google Maps that allows users to locate businesses near them to get credible directions while they are using the app.
How do GMB works?
Google My Business is a free and valuable tool that enables you to place important information on your Google listing. GMB lets you put together your business’s name, location, and even your working and office hours and other important information of your business comprehensively. With several local SEO services using this listing, they are utilizing the purpose of this very wise and credible way of listing.
When someone searches your business or product, your GMB listing will automatically show up and guides your prospect to see all the needed information, including your location and contact details.
Now, it is up to them if they decide to contact you through the provided details on your GMB. Apart from that, GMB also allows your customers to leave some reviews and read other people’s experiences and feedback. Cool, right?
Now if this is your first time creating your website, Google My Business is a great step in building your local business’s name online.
How to Set Up your GMB Listing
Setting up your GMB listing doesn’t have to be overly complicated. With these simple and easy-to-follow steps, you can now create your Google My Business Listing:
Sign Up for a new Google Account and head to google.com/business and click “Manage Now”
Note: A Google Account is needed to create your list, so if you don’t have one, you need to sign up to get started.
Write down the name of your business.
Note: If you type your business’s name and see another business with the same name as yours, the autocomplete suggests those businesses for you to let you see if you already have an existing business list and to avoid possible duplication.
Put down the Address of Business (If you have a physical store)
Note #1: If you are qualified as a service-area business and delivers goods and products to your customers, rather than your customers coming to you, check the “I deliver goods and services to my customers” box.
Note #2: For service-area businesses only. Make sure that you specify your service areas before proceeding to the next step. This will allow Google to precisely place your business for searches in those specific areas.
Choose your Business Category
Note: When choosing your business category, make sure to pick the best category that suits your business the most. This will make it easier for your customer and prospects to locate your business.
Add your contact details and your website’s URL
Note: This will help your customers get in touch with you by adding the necessary information to your listing. It may be optional but is highly recommendable.
Complete all necessary details, verify and claim your Google My Business Listing
Note: To be able to manage your created listing, you need to verify your connection to the business. You need to be able to verify that the business is where exactly it is and you may verify it through these options:
Why is GMB necessary for my business?
By using Google My Business Listing, you are improving the visibility of your business most effectively and efficiently. Your primary goal is to make sure that your business is reachable by any prospect or possible customer and that is what Google My Business is doing for you. As long as you have placed all necessary details and information that will provide easier access to your audience, GMB will work its best in reaching out to those people who might require your product or service. With more people depending on the credibility of search engines when looking for what they need, making sure that your GMB listing is optimized and up to date, your business’s site won’t be left untouched for a long time.