Boosting Landing Pages Using URL Mapping and Supporting Content Structure

Most of the landing pages have an average content length between 250 – 500 words only, especially the product pages of an e-commerce site. In short content, we can only optimize it to a few keywords. It’s nonsense to read if you stuff it with so many keywords.

The worst thing, if you really insist on inserting more keywords just wishing to rank, even it looks awful, your website has a high chance of hitting Google penalty.

Another bottleneck, short contents alone have a slim chance of getting higher ranking compared to long contents. Long content of at least 1,000 has more authority to the eyes of Google than a 250-word content.

Do you know? Short contents can be flagged by Google as thin contents and may get penalize with Google Panda algorithm if not properly handled.

Is there a way to improve the authority of short content pages? Is there a way to improve ranking too?

The answer is absolutely YES! You may start learning below for step-by-step technique on how to improve the page authority of your site pages without worrying about Google Panda penalty.

Step 1: Determine The Best Target Keyword For Each Page

Each page should have a focused single target keyword or else Google has difficulty understanding what your page content is all about. Treat this focused keyword like a topic. Do you know great articles just focused on a single topic? You can’t talk about Astronaut and Miss Universe at the same time, right?

You may be thinking that this is another keyword research technique to do, but not. There’s no need to do in-depth research on what target keyword to choose. I recommend not to because you might be forced to squeeze your page content just to appear relevant to a keyword that makes nonsense.

For example, you have a dentist site with a service page of “teeth whitening thru bleaching” And while surfing the net, you’ve found this buzzing term “charcoal teeth whitening” in social media. Immediately, you are tempted to modify your just to appear relevant to charcoal teeth whitening term.

What would happen? This can create only confusion to the mind of customers. This is somewhat telling your visitors that you are just another street storyteller. How about if they get interested in charcoal whitening? Do you think you can deliver? The clear answer is a big NO because this is not your product or service.

So to avoid temptation, it’s better to use manual scanning of the page content and make your sound judgment of what the page is all about. For example for this page:

You don’t need to pull out your advanced keyword research tool just to determine what the page is all about, right?

At first glance of the title or first part of the content body, you easily grasp what the page is talking about. From the above example, it’s obvious that the page is all about “carpet cleaning”. Basically, the suited target keyword for this is “carpet cleaning”, “carpet cleaning service”, or “Carpet Cleaning In Burgos”.

It’s up to you whichever combination of terms as long as it’s relevant about “Carpet Cleaning”. Google algorithm known as Hummingbird can exactly understand whatever combinations of words or even related keywords you select. This advanced algorithm can understand not keyword-specific but by thoughts. For example, “carpet cleaning” and “clean my carpet” is telling Google the same thought that you are referring to “carpet cleaning”.

Once again, you just use your own judgment of determining the target keyword for each important page of your website. Basically, your website’s important pages will serve as your landing pages designed to get good conversions. These important pages include your homepage, service or product pages, free book downloads, and others.

Let’s say you are done with identifying target keyword for each page, your next step is to do URL Mapping. Feel free to continue reading below.

Step 2: Create URL Mapping

URL Mapping is necessary for you to establish a site structure that is SEO-friendly. Once you have already identified the target keyword for each page, it’s easy then to create URL Mapping.

In URL Mapping, part of it is creating keyword relevant URLs. For example:
site.com/seo-service
site.com/social-media-marketing
site.com/pay-per-click-advertising

As you observe, your target keyword is included in the page URL.

Next thing, you have to do is to implement proper internal linking. The homepage is the most important page of the site. So, every service page or product page must point or link to the homepage. And for an e-commerce site, you link every product page to the category page and every category page must link to the homepage.

Step 3: Build supporting contents with proper internal linking

Also, to strengthen the page authority of each service page or product page, you need to create blog posts or supporting contents. Each blog post must link to the relevant service or product page. And between blog posts, you can create a link to what you find other related blog posts. In this way, each blog post has a good chance also to rank well in search engine listing.

In this manner, your individual site page or blog post is not a standalone or just like a separate content. Using proper internal linking, they are thematically bound based on relevancy. Overall, this can improve domain authority that is considered an important factor in high ranking.

As you may notice top ranking sites have high domain authority compared to low ranking ones and these sites won’t experience too much deep fluctuation of rankings but their rankings are stabilized keep moving upward.

 

FREE SUPPORT: I’m willing to help you create proper URL Mapping and content plan that will boost your overall website domain authority for higher rankings. You may add me on skype (armilvelos) to connect with me.

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